Tuesday, July 29, 2008

Sex sells news.

What will newspapers do to keep readers interested in the news?

The Sun, one of the most circulated daily tabloids, has an idea it thinks will work. A 21-year-old model named Keeley Hazell. According to a recent article, Hazell will be a downloadable widget, dressed in lingerie, sharing the latest news.

A quote from the article states that Ben Hughes, head of digital marketing at News Group Media, said, "We combined the latest technology, great Sun content and Britain's favourite Page 3 girl to offer our readers a product which leaves our rivals standing."

The Sun is published in the United Kingdom, but I am sure that it will soon be taking American males by storm. Wonder what American newspaper will follow in their footsteps? I'm sure it won't be long.

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